**Revolutionizing Sports Betting: A Fresh Look at GomaUX**
Transforming the interface of sports betting platforms has historically been challenging and time-intensive. However, Andrew Brown, the Chief Commercial Officer at GomaUX, shares how their API offers a seamless integration to deliver a modern user experience that boosts revenues for sportsbooks.
**Meet Goma Development**
SBC News: Could you introduce Goma Development to our readers? Tell us about Goma and its services.
**Andrew Brown:** [GomaUX](https://www.gomadevelopment.pt/) is pioneering a new user experience in sports betting, providing operators with complete control over design, betting options, and promotions. Unlike traditional development projects tied to lengthy operational roadmaps, GomaUX enables quicker market introduction. Operators can easily implement new interface features such as interactive bet swipes or event-specific highlights, offering unprecedented flexibility in managing user experiences.
Backed by the Phoenix Group, an investment fund established by experienced leaders in gaming and sports betting, GomaUX is at the forefront of innovation, reshaping the landscape of sports betting. This group brings insights from top global brands like bwin, 888, and PartyGaming, and local successes like Crocobet and Bet.pt, ensuring cutting-edge solutions in their offerings.
**Seamless Integration and Platform Flexibility**
A significant edge of GomaUX is its platform-independent architecture, allowing for swift integration with current systems, other solution providers, or independent operators. This adaptability accelerates time-to-market, reduces costs substantially, and eliminates the complexities of building separate teams and tools for various platforms like web, mobile web, iOS, and Android.
**Identifying Industry Challenges**
SBC: What issues in sportsbook UI/UX have you identified, and why is there a demand for change?
**Andrew Brown:** The online sports betting scene is highly competitive, making GomaUX stand out thanks to its distinctive UI/UX, easy integration, and quick rollout. Most betting platforms prioritize pricing, leading to uniform, often hard-to-navigate interfaces.
GomaUX provides a pioneering solution that enhances customer engagement and revenue while streamlining operations. With a simple API connection, there’s no need for platform changes, thus avoiding data or customer loss. Operators can craft unique interfaces for their brands and launch specialized apps for target markets, ensuring GomaUX remains a standout in the industry.
**Goma as the Partner of Choice**
SBC: What solutions does Goma offer and why should sportsbooks partner with you to modernize?
**Andrew Brown:** Over the past decade, the sports betting industry has advanced with innovations like mobile-first platforms and customized betting. Nonetheless, many current UIs remain practical but lack flair. Goma bridges this gap with essential features and a user-friendly design that boosts participation, increases betting activities, and drives revenue. Our platform equips operators to modernize and stay ahead in a competitive market.
**Distinctive Features of GomaUX**
SBC: Could you elaborate on Goma’s core features? What differentiates them from competitors and enhances the UX?
**Andrew Brown:** Our flagship product, GomaUX, offers a contemporary, intuitive UI for mobile sportsbooks that emphasizes user-friendliness and interactive engagement. Key features include:
– **Swift Integration:** Operators can deploy a fully functioning product immediately, bypassing long setup periods.
– **Player-Centric Features:** With swipe navigation, social bet-sharing, persistent bet slips, and AI-driven suggestions, users enjoy a smooth, engaging experience.
– **Customizable Content Management System:** Our CMS empowers operators to customize the UX and UI of their sportsbooks, controlling promotions, storyboards, and marketing initiatives.
**Enhancing Social and Community Interaction**
SBC: Can you detail the social and community aspects of the Goma platform? How does it cultivate a social betting experience?
**Andrew Brown:** Goma fosters a rich social and community-driven environment for bettors with innovative features such as:
– **Interactive Chat:** A WhatsApp-style chat enables adding friends, creating groups, and sharing bets directly within conversations, promoting strategies and winning cheery.
– **Tips and Rankings:** Gamified elements allow users to share predictions and rank top tipsters, fueling friendly competition.
– **Follow and Notifications:** Users can track friends or top tipsters and receive notifications of their latest bets and tips to stay connected.
Through these features, Goma transforms sports betting into a social, collaborative, and interactive pursuit.
**Drawing Inspiration**
SBC: Where do you draw inspiration for creating GomaUX’s strategy? Do any specific apps influence you?
**Andrew Brown:** Our approach is a blend of industry expertise and insights from leading applications across various domains. Influences include platforms like Netflix, Spotify, and top-tier gaming apps, which excel in providing personalized, intuitive experiences while managing vast data sets simply and engagingly. These serve as benchmarks for the seamless user experience we aim to deliver in sports betting.
**Consumer Insights and Platform Customization**
SBC: What consumer insights highlight the necessity for a customizable platform in sports betting?
**Andrew Brown:** Studies consistently show personalization and usability as key satisfiers in digital platforms. This is highly relevant for sports betting, emphasizing the need for user-focused experiences. A completely native and customizable platform like GomaUX meets these needs, offering superior performance, smooth navigation, and bespoke features.
GomaUX not only aligns with these expectations but sets new standards for personalized sports betting platforms, catering to both operators and players’ evolving demands.
