Playtech has expanded its Live Casino services into the Finnish market through its ongoing alliance with state-owned operator Veikkaus.
The collaboration builds on a series of previous joint ventures aimed at Finnish customers, including online casino, online poker, retail VLT machines, and a casino management system.
After a stringent regulatory approval process, Playtech has officially become Veikkaus’ inaugural live casino provider.
The selection of live games now accessible to Finnish players includes Mega Fire Blaze Roulette, exclusive Veikkaus-branded Blackjack and Roulette tables, and game shows like Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show.
To enhance the gaming experience, Finnish-speaking dealers serve at the live studio, ensuring optimal engagement for players.
Fredrik Sylvander, Commercial Director at Playtech, expressed his enthusiasm: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership.
“We take pride in assisting Veikkaus to deliver a premium live gaming experience via our state-of-the-art studio and exclusive game offerings. By leveraging our expertise and market insights, we have developed a tailored Live offering that meets Finnish market demands, providing an unparalleled gaming experience for Veikkaus’ customers.
“We are excited to have embarked on this new chapter and look forward to continuing to support Veikkaus in realizing their vision for live casino.”
