**Interview with Felipe Pereira on Brazil’s Betting Market**
SBC News recently spoke with Felipe Pereira, the Editorial Director at SitedeApostas.com, a brand under Leadstar Media. The discussion revolved around the anticipated launch of the Brazilian betting market and the challenges affiliates might face with the current regulatory environment.
**SBC News:** The buzz surrounding Brazil is undeniably high, although the recent bonus ban regulation might have dampened spirits. What impact could this have on the market and Leadstar’s activities?
**Felipe Pereira:** Although the prohibition on bonuses in Brazil is an unexpected hurdle, we remain hopeful about the market’s future. A regulated market introduces stability and fairness, benefiting both operators and affiliates. While bonuses have proven effective in attracting users, we believe that a solid brand, superior content, and a focus on user experience will be key to sustained growth. We’re updating our strategies to adhere to the new rules while still providing value to our audience. Brazil’s market is simply too tempting to overlook, and we are optimistic about overcoming this bonus ban challenge.
**SBC:** In light of restrictions on promoting bonuses, what should affiliates focus on in Brazil, and how does this influence the content you create?
**FP:** Our philosophy has always been that affiliates should build lasting bonds with their audience by offering high-quality, informational content beyond just introductory offers. At Leadstar Media, we are shifting our focus in Brazil towards these principles. By delivering authentic value, we aim to cultivate trust and loyalty, even without relying on bonuses. Our investment in data-driven analysis and creative content formats will keep our audience engaged and informed.
**SBC:** How has Leadstar addressed similar regulations in other markets like Spain and Ontario, and what insights can you apply to Brazil?
**FP:** Our time in Spain and Ontario has been crucial in preparing for Brazil’s evolving regulations. In these regions, we’ve managed similar challenges by forging strong connections with operators, keeping up with regulatory updates, focusing on quality content, and diversifying revenue streams. Applying these strategies to Brazil gives us confidence in overcoming challenges for long-term success.
**SBC:** With operators now responsible for affiliate content in Brazil, how might this affect your partnerships and content output?
**FP:** The responsibility shift to operators regarding affiliate content in Brazil is a significant change, emphasizing the need for strong partnerships and stringent compliance. We’ll need heightened vigilance to ensure our content meets regulatory and operator standards, potentially involving more rigorous review processes and regular communication with operators. We view this scrutiny as a chance to enhance quality and transparency at Leadstar Media.
**SBC:** Given Brazil’s enthusiastic sports betting culture, notably in football, how do you tailor your content to this audience?
**FP:** Brazil is an exciting market for sports betting affiliates. Its passion for football and growing online gambling scene make it ideal for content creation. Instead of solely focusing on education, we emphasize high-value content like practical tools, expert insights, odds comparisons, live betting tips, and detailed expert reviews. Offering actionable advice boosts engagement, and promoting responsible gambling is vital to ensure a fun and sustainable experience for all.
**SBC:** What are Leadstar Media’s plans for Brazil as the market opens, and your goals for 2025?
**FP:** With Brazil’s market regulation around the corner, Leadstar Media is eager to take advantage. We’ve been investing in the region for a while, positioning ourselves for success. Our strategy leverages local expertise, strong branding partnerships, and cutting-edge marketing to provide unparalleled value to users and operators. By 2025, we aim to establish ourselves as a significant player in the Brazilian market, driving growth, increasing audience reach, and building key stakeholder relationships. Our focus remains on high-quality content, personalized products, and a commitment to responsible gaming, positioning us for success in the Brazilian sports betting industry.
