Odds88 Enhances Market Leadership Despite Increased Rivalry in the Sports Betting Industry

Back in January, sports aggregator Odds88 announced its inception and plans for a future launch at ICE 2025, along with ambitious objectives to revolutionize and lead the sports data industry. Five months later, Odds88 is set to significantly enhance its product offerings in Q3 and Q4 through a series of updates designed to improve user experience, broaden operator capabilities, and push the boundaries of innovation in digital wagering.

The updates include feature-rich tools like bet builder and cash out options, as well as UI overhauls and third-party integrations. These enhancements mark a critical second half of the year for Odds88 as it continues to increase its global presence following several impactful appearances at key igaming conferences this year.

**Simplifying the game: the new pick’em product in partnership with Hub88**

At the heart of this quarter’s rollout is the highly anticipated pick’em product, created in collaboration with Hub88. Inspired by platforms like Australia’s Dabble.com.au, the pick’em feature simplifies the sports betting process by offering users a more accessible, binary-style interface for placing bets.

Pick’em betting focuses on events or markets with outcomes that are nearly 50/50 in probability, such as ‘team A versus team B’, ‘over versus under’, or ‘yes versus no’ markets. These are not necessarily identical odds but are closely matched.

The philosophy behind the pick’em product is to render sports betting less complex and more inclusive, catering to both new users and operators seeking to attract new players. Users can easily choose one of two outcomes and compile multi-bets quickly. This user-friendly approach benefits both new and casual bettors and supports deeper engagement for experienced users through streamlined decision-making.

**Advanced bet builder: powered by players**

Odds88 is making significant strides with the integration of bet builder functionality through its in-house framework. This new integration makes the bet builder experience available to all existing and prospective customers, supporting:

– Single bet builder bets within eligible events
– Multi-bets featuring multiple bet builder selections from different matches
– Combined multi-bets by mixing bet builder bets with standard singles from various events

This flexibility grants bettors greater control and personalization in their wagering, enabling complex and strategic combinations tailored to individual play styles and interests across various sports. An exciting update—bet builder in-play—is also in development, which will allow for live, custom-built bets as events unfold in real time.

**Cash out with risk management: fully integrated into Odds88 back-office**

A transformative update is the introduction of cash out with risk management, now fully operational within the Odds88 back-office for the first time. Now, partners and customers using Odds88 can directly oversee cash out logic and calculations, giving them enhanced control over pricing strategies and risk exposure. The cash out feature enables players to settle bets early, even before the final outcome is decided, based on real-time odds movement and bet performance.

This functionality not only enhances user satisfaction but can also act as a profit-generating tool. Since sportsbooks incorporate margins when offering cash out values, this feature typically results in a net gain for operators. It’s a win-win scenario: players enjoy flexibility and real-time engagement, while operators maintain control and profitability.

**Creating custom events: more control for traders and clients**

Beyond pick’ems, bet builders, and cash out, another major development for Odds88 is the launch of a custom events capability directly within the platform’s back-office. Traders can now easily create and manage bespoke content, including sports, countries, competitions, competitors, markets, and selections within the main Odds88 environment.

Once established, these events are published to the main system via a dedicated CE feed, enabling complete mapping and lifecycle management. This move aims to reduce operational complexities for clients, empowering them to localize content, swiftly respond to market trends, and develop niche or culturally relevant betting opportunities without relying solely on global feeds.