BetBoom Partners has seen an impressive 133,800 registrations and $2.9m in deposits following six months work with KlipperKlicks.
BetBoom Partners is an affiliate program that focuses on exclusive iGaming products in Latin America. Its philosophy is: honesty, transparency, and a sense of community. Tt collaborate with webmasters, affiliates, bloggers, and mobile app specialists. From January to June 2024, BetBoom Partners and KlipperKlicks held an all-encompassing online marketing campaign aimed at enhancing user registrations and increasing deposits.
A spokesperson said: “This was not a walk-in-the-park kind of task for the competitive iGaming market.
Let’s explore the figures, strategies, tools, and key insights of the campaign. The campaign operated with $1,150,000 to yield strong user engagement and conversion rates. The collaboration excelled at user acquisition and maximizing deposits. The primary source of traffic was social media, channeled through web view apps and Progressive Web Apps (PWAs). The social traffic strategy effectively reached a broad and versatile audience. It played a good part in driving significant user engagement and conversions.”
BetBoom’s featured products included popular iGaming titles such as Plinko; a dynamic game offering a mix of strategy and luck, popular for its engaging gameplay, Fortune Tiger; known for its vibrant graphics and exciting rewards, attracting a wide range of players and Sweet Bonanza; a hit for its colorful, candy-themed interface and lucrative bonus rounds.
The tools used to reach the highest figures included an anti-detect browser: AdsPower. This powerful browser allowed for safer and more effective ad campaigns. Reliable cards are necessary for budgeting all campaigns. Provided by the agency, these ensured fast financial transactions for paying advertising expenses. Working with social platforms, KlipperKlicks also collaborates with trusted suppliers of agency accounts. The traking tool Binom was essential for monitoring user interactions and campaign performance in real-time. It provided detailed analytics for the team to optimise campaigns based on user behavior and engagement metrics. The campaign featured applications available on iOS and Progressive Web Apps (PWAs). This dual availability gave accessibility and convenience for users on various devices. It was easy for them to engage with the gaming products anytime, anywhere
The spokesperson added: “We employed precise audience targeting to ensure our campaign reached the right target audience, including GEO, Age, gender, and operating system. By leveraging the right target
audience, we were able to boost the number of leads, traffic, and conversion.”
The geographical target was Brazil (BR) with males aged 25+, identified as the primary target audience for the products. It covered operating systems: iOS and Android to make sure the campaign could reach users across all major platforms.
“The creative strategy was another major factor of success. Slots + Reactions are the most commonly used creos in Brazil. The main focus is to show the anticipation and excitement when playing slot games followed by the player winning the game, the celebratory emotions, and motivating the viewer to click the ad and try the game,” the spokesperson added. “During the first stages, we implemented a campaign strategy structure (1-5-1) that involved one primary campaign, five ad sets, and one creative per ad set. We allocated a budget of $40-$50 for each ad set. Our creative strategy for the campaign was creative + landing page + app. With engaging gameplay and authentic user reactions, the campaigns captured the attention of potential users to drive high levels of interest and interaction.”
KlipperKlicks used a detailed strategy to optimize each aspect of the campaign and maximize results. Compelling gameplay videos and user reactions were used to gain attention. Effective landing pages were designed to convert interest into action. The agency took advantage of the appeal of iOS and PWAs to reach a broad audience.
The spokesperson added: “The campaign was cost-effective in driving registrations and deposits which led to a strong return on investment. The collaboration between KlipperKlicks and BetBoom Partners saw fantastic success. The campaign hit its targets and boosted user registrations and deposits with a solid total deposit sum and a conversion rate of 32 per cent. From the case study, you can see how important a well-thought-out marketing strategy is for achieving growth and great ROI in the competitive iGaming space.”
