EveryMatrix has announced its entry into the Croatian market through a strategic partnership with ArenaCasino, marking its first comprehensive omnichannel turnkey platform partnership in the country.
This collaboration represents EveryMatrix’s debut in Croatia, contributing to the diversification of its portfolio within regulated markets.
The advanced omnichannel technology provided by EveryMatrix will replace ArenaCasino’s existing casino and sports platforms, transforming its retail venues and online presence. This upgrade will offer customers across retail, online, and mobile channels a seamless, integrated experience, including a unified single wallet system.
Ebbe Groes, CEO and co-founder of EveryMatrix, expressed: “Joining forces with a prestigious brand like Arena to launch our inaugural omnichannel solution is a natural progression, building upon the strong momentum at OddsMatrix and within our Group. Today’s announcement is the beginning of an exciting journey, and we are confident our advanced turnkey solutions will enhance the everyday experiences of ArenaCasino players while streamlining operational efficiencies for our new multi-channel partner.”
This launch follows EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit. Since the acquisition, EveryMatrix has bolstered Leapbit’s retail solutions with a wide array of live betting options.
Hrvoje Delalic, CEO of ArenaCasino, stated: “Our rapid growth in recent years was hampered by the limitations of our previous technology. With ambitious expansion plans, we truly believe EveryMatrix is the ideal partner to elevate both our retail and online offerings to new heights. We are assured that this intuitive, multi-faceted, and contemporary technology will provide a more enriched, seamless, and rewarding experience for our extensive customer base.”
