Gambling and mobile gaming veterans launch Game79 consultancy

Industry veteran Alan Alger, Snack Media founder Niall Coen and mobile gaming sector stalwart John Rankin have joined forces to launch a new growth consultancy business, Game79.

Game79 will be cater for the entertainment, igaming, sports and games industries with a USP of focusing on “disruptive technologies”.

The trio are launching the consultancy with their first project in the shape of a custom-branded mobile keyboard, which can be deployed across Apple and Android devices.

The plug-in allows companies to integrate apps and push notifications directly onto the keyboard via a software development kit.

The branded keyboard will become a user’s default option across all apps, which Game79 said would result in an “’always on’ communication channel with their customers, regardless of whether their app is open”.

Companies will be able to send push messages via the keyboard, including upcoming events, offers, results and safer gambling messages.

Operators will also be able to deploy live odds and fan engagement tools such as custom stickers and content embedded within the keyboard.

Game79 said deals to set the tech live are initially in place with businesses in the sports and media industries.

The consultancy firm is seeking three online betting brands to partner with on the keyboard project, with a view to launch the product early this year.

Alger said: “This is an unbelievable piece of technology, which makes current tried-and-trusted forms of customer retention and interactions look archaic.

“No longer will customers spend the duration of a match or a bet scouring other sites for score updates to try and stay connected with a game. The keyboard will also provide access to the latest in-play opportunities.”

Rankin added: “Typically, users open their keyboards more than 80 times per day, meaning that with our solution, gaming companies will benefit from increased engagement and traffic back to their own apps, content and social media.

“We’re confident this will have a huge impact on ROI as a result of increased retention, engagement and brand exposure.”

The post Gambling and mobile gaming veterans launch Game79 consultancy first appeared on EGR Intel.

 Industry PR stalwart Alan Alger joined by Niall Coen and John Rankin as trio unveil first project with a custom-branded keyboard as part of “disruptive technologies” approach
The post Gambling and mobile gaming veterans launch Game79 consultancy first appeared on EGR Intel.