Genius Sports has launched a new omnichannel marketing tool to provide brands with an optimised strategy to retain and grow their existing audiences.
The FANHub platform utilises Genius Sports’ 20-year experience with data collection, together with the major business partnerships it has built with some of the largest sports leagues in the world, including the NFL and the NCAA.
Josh Linforth, CRO at Genius Sports, said: “Sports has never been more at the centre of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision.
“Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
Some of the features that FANHub sports include a first-party data integration platform which gives sports fans an up-to-date online experience.
In addition, there is also the Curated and Exclusive Premium Inventory feature available, which allows companies to buy media such as display, video, audio, CTV and DOOH, across social and programmatic platforms.
Moreover, Bidding & Insights will monitor performance through customisable bid models, real-time reporting, pacing and bidding strategies fed by audience datasets, inventory, and live game-time data points.
Rounding off the features list, there is also the Dynamic Creative Optimisation tool which will help companies to scale their campaigns with display and video creatives that integrate play-by-play data and fan preferences provided by Genius Sports.
All in all, the sports technology firm stated that FANHub offers marketers a platform “which combines programmatic and social media buying capabilities built with a sports-first mentality”.
Manny Puentes, GM of Advertising at Genius Sports and Board Member of IAB Tech Labs, added: “Today’s fans watch and engage with their favourite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences.
“FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalised and relevant campaigns.”
