Interview with Catherine Sharpe – Affiliate Director at Master Affiliates

AffPapa recently interviewed Catherine Sharpe, the Affiliate Director at Master Affiliates, who shared insights on the success of BetAnySports, the advantages of MyAffiliates, and strategies for affiliate growth. Yeva: Catherine, could you tell us about your experience in the industry and break down what responsibilities the role of an Affiliate Director implies? With nearly a 

AffPapa recently interviewed Catherine Sharpe, the Affiliate Director at Master Affiliates, who shared insights on the success of BetAnySports, the advantages of MyAffiliates, and strategies for affiliate growth.

Yeva: Catherine, could you tell us about your experience in the industry and break down what responsibilities the role of an Affiliate Director implies?

With nearly a decade in the iGaming industry and an additional background in tech, I’ve developed a deep understanding of building, nurturing, and growing affiliate partnerships. At Master Affiliates, my role goes far beyond traditional affiliate management. 

Our team comprises some of the most experienced managers in the industry, and my focus is on creating a high-touch, personalized approach to affiliate engagement. We prioritize not only onboarding affiliates but also coaching them to achieve their full potential. This includes supporting affiliates who may struggle with technology or adapting to industry changes. 

My day-to-day responsibilities include strategy development, overseeing campaign performance, streamlining processes, and fostering a culture of growth and collaboration. These efforts ensure our affiliates are equipped with the tools and knowledge they need to succeed in a rapidly evolving market.

One of the key strengths I bring to the table is my sales background. Developing internal campaigns and strategies to increase conversions and help our affiliates drive more FTDs has been one of my priorities. The effort and energy I dedicate to these campaigns, including daily work to analyze patterns and create custom offers for new accounts, ensure that players feel secure and excited to make deposits and enjoy our products. These initiatives not only result in higher commissions but also foster trust, showing our affiliates and players that we are genuinely committed to making this journey as rewarding and enjoyable as possible.

Yeva: It’s no secret that Master Affiliates is affiliated with BetAnySports. As a long-standing affiliate program, what do you think is the biggest contributing factor to its success?

The success of Master Affiliates and BetAnySports is rooted in three pillars: reliability, innovation, and customer-centricity. We’ve built a reputation for timely payments, exceptional customer service, and staying ahead of market trends. Affiliates trust us because we consistently deliver on our promises.

Our growth is driven by investing in cutting-edge tools, expanding our product portfolio, and integrating cryptocurrency to ensure we stay ahead of the curve. As leaders in the offshore market, we remain focused on providing unmatched value, support, and resources to our affiliates.

BetAnySports’ marketing team is on fire, growing bigger and better every day. We’re a powerhouse of creativity, packed with fresh ideas, cutting-edge tools, and diverse perspectives from professionals who’ve seen it all across industries. This team isn’t afraid to push boundaries, test new trends, and find out what truly clicks with our audience. I’m excited to be leading such a sharp, fast-moving, and detail-obsessed crew. And this is just the beginning. Big things are coming, and we can’t wait to show you what’s next! Stay tuned; it’s about to get exciting!

Yeva: MyAffiliates seems to be a major advantage in your affiliate program. Would you walk us through how exactly it helps affiliates track performance and optimize their campaigns? 

MyAffiliates is a game-changer for our affiliates, offering real-time performance tracking and actionable insights. Affiliates can optimize their campaigns and focus their efforts where they matter most.

To ensure affiliates maximize the platform’s potential, we provide comprehensive training sessions and personalized support. MyAffiliates offers real-time reporting, customizable dashboards, and seamless tracking, empowering affiliates to make data-driven decisions that enhance their ROI.

Yeva: With a range of products as diverse as sportsbook, casino, and lotteries, how do you guide affiliates in choosing the best products for their audience?

We take a tailored approach to product selection by analyzing data, market trends, and audience preferences. For example, affiliates targeting sports fans often excel with our sportsbook, while those with broader audiences may find success with our casino, lottery, or eSports products.

We provide personalized guidance and training to ensure affiliates feel confident in promoting the right products for their audience. This customized approach helps maximize their potential and ensures long-term success.

Yeva: Can you expand on the marketing materials and tools you provide affiliates with to make sure their campaigns are successful, and conversions are high? 

We equip our affiliates with a robust suite of marketing materials, including banners, email templates, landing pages, and social media tracking links. Additionally, we’ve introduced a booking tool that allows affiliates to schedule meetings directly with their account manager, ensuring timely and personalized support. 

Our affiliates have access to detailed performance data, enabling them to make real-time adjustments to their campaigns. We also conduct monthly reviews with actionable solutions, helping partners stay engaged and achieve high conversion rates.

Yeva: What do you think is the next big opportunity for iGaming affiliates? How is Master Affiliates positioning itself to take advantage and make the most out of it?

The next big opportunity lies in emerging markets, particularly with the growing adoption of cryptocurrency and alternative gaming models such as eSports.

At Master Affiliates, we’re positioning ourselves by integrating flexible, user-friendly options into our platform and staying ahead of industry trends. We encourage affiliates to attend industry events to stay competitive and informed, and we continue to focus on innovation and data-driven insights to help them thrive in this dynamic landscape.

Yeva: For affiliates new to Master Affiliates and BetAnySports, what’s your top advice to help them get started strong and be all set up for success? 

My top advice is to fully leverage the tools and support we provide. Start by exploring MyAffiliates to understand your performance metrics and optimize accordingly. Collaborate closely with your affiliate manager to tailor strategies and choose the best products for your audience.

Finally, focus on creating campaigns with engaging content and strong calls to action. By combining consistent effort, data-driven decisions, and our personalized guidance, new affiliates can set themselves up for long-term success.

Company: Master Affiliates
Interviewee: Catherine Sharpe
Date: 11.02.2025