New gambling sponsor lands on Atlético de Madrid kits

Asia-facing operator K8 has scored a sponsorship agreement with Spanish football club Atlético de Madrid. 

The ASIA GAMING Group brand is currently celebrating its 20th year anniversary, having been founded in 2004. The newly-signed partnership will start from the ongoing 2024/25 season. 

A K8 spokesperson said: “With 11 LALIGA titles, Atletico de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with such a premium football club full of traditions and passion. 

“K8 is aiming to bring best in class entertainment and experience to millions of users and fans around the world. We are the best at what we do so this is a perfect partnership for us.”

As part of the deal, K8 branding will be prominently featured across LED and Cam Carpet digital overlays part of the club’s Riyadh Air Metropolitano home grounds. 

K8’s customer base will also have the opportunity to win special prizes, such as post-match meet ups with players, as well as match tickets. 

Óscar Mayo, Atlético de Madrid COO Chief Operating Officer, added: “This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. 

“Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches and feel Atlético de Madrid much closer to them.”