North Star Network Acquires Leading Casino Affiliate Bojoko

North Star Network is excited to announce its acquisition of Bojoko, a leading iGaming affiliate, marking a significant move into the casino space. The deal, which includes all Bojoko assets, was concluded on February 14 and represents a new chapter for the Malta-based asset, giving them the resources to become an even bigger force in 

North Star Network is excited to announce its acquisition of Bojoko, a leading iGaming affiliate, marking a significant move into the casino space.

The deal, which includes all Bojoko assets, was concluded on February 14 and represents a new chapter for the Malta-based asset, giving them the resources to become an even bigger force in the iGaming affiliate world. This acquisition is structured using upfront and earnout payments, representing 3.0-4.5x 2025 EBITDA depending on future performance.

Since launching in 2017, Bojoko.com has become the go-to platform for UK players seeking in-depth casino, bingo, and sports betting insights, while Bojoko.ca has been instrumental in helping Canadian players navigate the rapidly growing online gaming market.

This acquisition will allow both platforms to expand their reach, enhance their services, and provide even more value to users in these key markets. It also opens room for further market expansion.

Julien Josset, co-founder and CEO of North Star Network, expressed his excitement about the acquisition:

“We are thrilled to welcome Bojoko into the North Star Network. Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform. This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical. Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future. Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”

Bojoko’s co-founder and CEO Joonas Karhu also shared his thoughts:

“This is a monumental step forward for Bojoko. Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices. With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide”.

This partnership opens the door for unprecedented growth and innovation.