Odds88 Bolsters Market Leadership as Competition Escalates in Sports Betting Sector

Back in January, *sports* aggregator Odds88 announced its inception and upcoming debut at ICE 2025, along with its ambitious plans to redefine and dominate the sports data landscape. Five months later, the focus shifts to how Odds88 is poised to enhance our product offerings significantly in Q3 and Q4 with a comprehensive suite of updates aimed at improving user experience, expanding operator capabilities, and advancing innovation in digital wagering.

From feature-rich tools like bet builder and cash out, to UI overhauls and third-party integrations, these updates mark a crucial latter half of the year for Odds88 as we continue to expand our global presence after several significant appearances at this year’s key iGaming conferences.

### **Simplifying the game: the new pick’em product in partnership with Hub88**

Central to this quarter’s rollout is the eagerly awaited pick’em product, developed in collaboration with Hub88. Inspired by popular platforms like Australia’s Dabble.com.au, our pick’em feature streamlines the sports betting process by offering users a more straightforward, binary-style interface for placing bets.

At its essence, pick’em betting focuses on events or markets where the outcomes are close to a 50/50 probability. Examples include ‘team A versus team B’, ‘over versus under’, or ‘yes versus no’ markets. While these are often referred to as ‘coin flip’ bets, the scope in practice is broader; encompassing player and team-based selections where odds are nearly even though not exactly identical.

The philosophy behind the pick’em product is to make sports betting less intimidating and more inclusive, catering not just to new users but also existing operators looking to attract new players. Users can effortlessly choose from two outcomes and compile multi-bets in seconds. This approach is user-friendly for both new and casual bettors and fosters deeper engagement from more seasoned users through streamlined decision-making. This introduction signifies just the beginning of an exciting new growth phase for the brand’s offerings.

### **Advanced bet builder: powered by players**

Odds88 is also making a significant advancement with the integration of a bet builder function through its in-house framework. This new integration makes the bet builder experience accessible to all existing and prospective customers, allowing for:

– Single bet builder bets within eligible events
– Multi-bets featuring multiple bet builder selections from different matches
– Combined multi-bets mixing bet builder bets with standard singles from various events

This flexibility gives bettors greater control and customization in their betting strategies, offering complex and strategic combinations that cater to individual play styles and interests across a variety of sports. Moreover, a bet builder for in-play betting is in development; an exciting update that will enable live, custom-built bets as events unfold in real time.

### **Cash out with risk management: fully integrated into Odds88 back-office**

Another significant update is the introduction of the cash out feature with risk management, now fully integrated within the Odds88 back-office for the first time. Now, partners and customers using Odds88 can handle cash out logic and calculations directly, granting them greater control over pricing strategies and risk exposure. The cash out feature allows players to settle bets early, even before the final outcome, based on real-time odds movement and betting performance.

This functionality not only boosts user satisfaction but can also serve as a profit-generating tool. Since sportsbooks consider margins when offering cash-out values, this feature often results in a net profit for operators. It’s a classic win-win scenario: players enjoy flexibility and real-time engagement, while operators preserve control and profitability.

### **Creating custom events: more control for traders and clients**

Beyond pick’ems, bet builders, and cash out, another major development in Odds88’s expansion is the introduction of a custom events feature directly inside the platform’s back-office. Now, traders can seamlessly create and manage tailored content, including sports, countries, competitions, competitors, markets, and selections directly within the main Odds88 environment.

Once set up, these events are published to the main system via a dedicated CE feed, mimicking external providers and allowing complete mapping and lifecycle management. This integration is designed to simplify operations for clients, empowering them to localize content, respond quickly to market trends, and craft niche or culturally relevant betting opportunities independently of global feeds. In essence, Odds88 is enhancing its market leadership by providing more flexibility and control to its users and partners.