PENN to rebrand ten additional retail sportsbooks as ESPN Bet

PENN Entertainment and ESPN have confirmed that ten additional retail sportsbooks at key PENN properties will be rebranded to ESPN BET Sportsbook in early 2025, increasing the total number of ESPN BET branded sportsbooks at PENN properties to 19.

The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West Virginia under PENN’s popular Hollywood and Ameristar Casino brands.

The list of properties that will be rebranded as “ESPN BET Sportsbook” includes Ameristar Casino Hotel Council Bluffs – Iowa, Hollywood Casino at Penn National Race Course – Pennsylvania, Hollywood Gaming at Dayton Raceway – Ohio, Hollywood Gaming at Mahoning Valley Race Course – Ohio, Hollywood Casino at The Meadows – Pennsylvania, Hollywood Casino York – Pennsylvania, Ameristar Casino Resort Spa Black Hawk – Colorado, Hollywood Casino and Hotel Lawrenceburg – Indiana, Ameristar Casino East Chicago – Indiana and Hollywood Casino at Charles Town Races – West Virginia

PENN’s existing ESPN BET retail locations span properties in Kansas, Louisiana, Maryland, Michigan, and Ohio.

PENN has also confirmed that its stand-alone Hollywood Casino app has launched in Michigan. Available on Android, iOS and desktop, customers in Michigan can now access Hollywood Casino through either the ESPN BET app or the new Hollywood Casino app using their ESPN BET login credentials, allowing for a seamless experience across PENN’s online betting and casino platforms.

Hollywood Casino features a variety of online slots, table games and live dealer content, including bespoke live dealer tables and a dedicated ‘Casino Floor’ lobby that allows users to easily find virtual versions of their favorite slot games from PENN’s retail properties. Hollywood Casino also features original titles from PENN Game Studios, PENN’s in-house casino game development studio that has produced a number of popular online games, including Legendary Larry and Wuji Mines.

This launch strengthens the Hollywood Casino brand in Michigan, where PENN operates Hollywood Casino at Greektown in downtown Detroit. The online Hollywood Casino offers omnichannel integrations with Greektown, including Hollywood Casino at Greektown branded live dealer blackjack tables and digital versions of slot titles available at the property.

​PENN Entertainment and ESPN have confirmed that ten additional retail sportsbooks at key PENN properties will be rebranded to ESPN BET Sportsbook in early 2025, increasing the total number of ESPN BET branded sportsbooks at PENN properties to 19. The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West…