When building relationships with valued clients, there must be a two-way dynamic that fosters long-term trust and fruitful relationships between providers and their partners.
This is the belief of David Harris, B2B Affiliate Team Manager at ReferOn, who tells CasinoBeats that beyond providing data solutions, ReferOn emphasizes delivering unique value-adds to iGaming affiliates and operators. This strategy allows the company to retain clients and attract new partners, thanks to its strong track record and growing reputation as a provider that builds genuine partnerships and delivers tangible growth to its customers.
Throughout 2024, ReferOn has hosted a series of webinars aimed at educating operators and affiliates on crucial topics affecting their day-to-day operations. Key topics covered include Data Discovery, Reporting and Tracking Methodology for affiliates, and separate sessions for operators, along with other insight videos showcasing ReferOn’s latest software iterations and a special webinar on migration.
Talking to CasinoBeats at SiGMA Europe, Harris explains: “Education is central to our approach as it empowers clients to make informed and confident decisions at every stage of their partnerships with us and their clients. Our team’s efforts also build trust and knowledge, laying the groundwork for strong, enduring customer relationships. When clients see our transparency about processes and our willingness to share knowledge rather than withholding or limiting data, they feel valued and supported.
“This mutual understanding creates a partnership dynamic where clients view ReferOn not just as a service provider but as a trusted and competent advisor. By investing in client education, we foster a collaborative relationship that is resilient, proactive, and positioned for success.”
Following the success of the Insights Seminars for operators in May and affiliates in July, ReferOn is set to return with another instalment focused on migration. Specializing in affiliate management systems, ReferOn’s outreach centers on educating current and prospective clients about ensuring a smooth and seamless transition from one affiliate system to another.
The session ultimately aims to alleviate any concerns about migration by demonstrating that ReferOn can provide an uninterrupted experience.
“Viewers can expect insights into how ReferOn’s team maintains rigorous data accuracy, collaborates actively with clients during migration, and provides comprehensive support throughout the process,” adds Harris.
“For those considering migration, this session promises an in-depth look at the tools, techniques, and team dedication that distinguish ReferOn in supporting clients at every stage of migration and beyond.”
Once the educational sessions achieve their goals—encouraging current partners to stay and attracting new clients—ReferOn can shift focus to delivering the services and solutions at which it excels.
ReferOn’s affiliate management software provides best-in-class reporting and intelligence that both affiliates and operators can leverage to gain a better understanding of their cooperative efforts’ performance.
Another significant development from ReferOn in Q4 is its focus on enhancing technical capabilities. Part of this initiative involves adding new reporting and auditing tools that offer clients detailed insights, enabling them to make better decisions and clearly map out their affiliate programs and operations with great foresight.
David explains that these improvements ultimately enhance ReferOn’s core competencies: “Some of these updates include affiliate registration page modifications, postback enhancements, improvements to campaign management, and increased reporting functionality.
“They also empower our customers to maximize their data and derive actionable insights. We will continue to prioritize communication and maintain a relentless focus on improving our platform in 2025.”
One of the iGaming industry’s major developments in recent years has been the growing understanding of the power of data in decision-making, product development, and planning.
As a leading provider of iGaming affiliate management systems, ReferOn deeply understands the critical role data plays in ensuring success for its customers. By integrating market and customer feedback into its product development roadmaps, it ensures clients gain the full benefits and opportunities from utilizing powerful datasets.
“With detailed reporting capabilities, our customers can maximize this information,” says Harris. “ReferOn’s innovative dashboards and intuitive real-time tracking allow our customers to monitor key metrics and adapt their affiliate marketing strategies accordingly.
“When they see positive results and experience how user-friendly our platform is, their trust in us grows, allowing us to nurture a mutually beneficial relationship.”
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