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Creating a company culture that transcends the borders of an office is no easy task. Since the pandemic, this has been a challenge that many organisations – both in the igaming industry and further afield – have come up against.

From the shift to remote working, to workforces demanding flexible working schedules, the onus is on company leaders to ensure that they are optimising cultural interactions and supporting their teams.

What does optimising interactions mean?

When I set up Saroca, I had the goal of providing companies with the opportunity to invest in their own talent and culture. I have worked in the world of corporate transformation for more than 11 years now, but I wanted to bring that experience to the world of igaming.

When I first started out in this industry, admittedly I didn’t know much about igaming. I understood the concept of an online casino and poker, but I really had no idea how vast, fascinating and intricate an ecosystem it was. It totally blew me away! Before I knew it, I was enamoured with the world of igaming.

I first started out as the production manager of CalvinAyre.com when it launched back in 2009. What I knew about my new position was that I would be travelling all over Europe to cover igaming events, conferences and parties as well as managing reporters, camera operators, promo models, budgets and writing scripts. What I didn’t realise at the time was how many doors this new role would open for me!

I learned so much about the industry by attending events all over Europe and North America. I was lucky enough to conduct a number of interviews with high profile igaming execs like Sue Schneider and Bill Pascal III, where I gained so many unique insights into how our industry is continuing to evolve.  

We covered the very first Women in Gaming Awards, Ivonne Montealegre’s Punta Cana Poker Classic, multiple years at the WSOP including interviews with poker legends like Daniel Negreanu and Annie Duke. I garnered so much from these experiences and forged incredible relationships that have lasted to this day.