True Omnichannel

UM News
Posted 4 months ago

00:00

After successfully launching its crypto solution in late 2024, iGP has turned its attention to the retail sector, aiming to replicate the success of its Core Platform in a new channel. Dirk Camilleri, Chief Product Officer at iGP, details what partners can expect, as well as the provider’s ambitions for 2025.

True Omnichannel Innovation

While many claim to deliver a true omnichannel solution, iGP is about to launch it at ICE Barcelona 2025. Our latest solution offers players the ability to access their online accounts in a retail environment and vice versa – what we believe is true omnichannel.

Easy to say, but unfortunately so many of these ‘omnichannel’ offers have various pitfalls and failures that leave the player experience substandard and uncompetitive. What we plan to achieve are seamless journeys. Rather than reinvent the wheel, we’re refining existing concepts to make them better, more reliable, and more accessible for operators and their players.

Elevating the Retail Experience

Traditionally, retail terminals have been dominated by sports betting content, and we don’t see a significant shift from this anytime soon. However, we understand the importance of choice in our industry and have enhanced the retail proposition accordingly.

The fast delivery and full library of casino content from our aggregator will now be available on retail terminals, offering players a wider array of options to engage with. In addition, our sportsbook – powered by our partners at First Sportsbook – will also be fully functional in a retail setting. All of this is underpinned by iGP’s iconic Core Platform, renowned for its fantastic uptime, feature-rich environment, and giving operators the control they need to drive their businesses.

Crypto Innovations and the Retail Future

In Q4 2024, we launched our new multi-wallet solution with several crypto operators, creating a crypto-enabled version of our turnkey casino and sportsbook designed for the modern player.

We believe cryptocurrency has the potential to play a role in retail moving forward as well, particularly as payment preferences evolve and cryptocurrency continues its surge into the mainstream amid record Bitcoin prices. To stay ahead, we’re adding an exciting layer to the retail environment: the development of a crypto ATM. This ATM will function like a cash equivalent, dispensing cryptocurrency for players. Combined with our Core Platform, sportsbook, aggregator, and crypto tools, this creates a seamless, high-quality turnkey solution for both retail gaming and iGaming.

Maintaining Momentum into 2025

The launch of our retail solution is just the latest example of iGP’s commitment to delivering a wide-ranging offering for operators to choose from.

As a company, we’re scaling our business the right way, focusing on trust and reliability. We don’t make unrealistic promises to partners because trust lost early on is hard to regain. Instead, we prioritise understanding our partners’ needs and pain points, tailoring our services to solve their challenges.

By refining proven concepts and building on what works, we’re delivering practical, high-performing solutions that help operators thrive. With an average uptime of 99.97 per cent last year, we’re cementing our reputation as a trusted supplier.

Looking Ahead to ICE Barcelona

In 2025, our focus will remain on product development and enhancing our portfolio to drive market expansion. While market entry opportunities are on the radar, we’re more focused on refining our offering to accelerate new market presences.

Delegates attending ICE Barcelona will be able to see our new retail terminals up close, alongside other iGP products and solutions that power global brands. We’re excited to demonstrate how we continue to innovate and deliver for our partners.