Adopting a proactive investment strategy, VentureMax Group is seeking out promising early-stage businesses with disruptive potential in the iGaming industry. CEO Justin Anastasi explains how he identifies those start-ups and shares strategies for nurturing small to medium-sized businesses to achieve impactful market presence.
What’s VentureMax Group’s investment strategy ethos?
I’d describe our strategy as proactive and focused on anything that we feel can really be disruptive. We look at early-stage businesses that have high growth potential, have a strong footing and are very clear on what their vision is and how they’re going to really deliver it.
Our principles are rooted in innovation, adaptability, having a deep understanding of the market dynamics are currently and what we might see in the future. Long-term support and strategic guidance are priorities for us.
It helps us to ensure investments can go the distance. We empower entrepreneurs to bring their ideas and they must be groundbreaking. We see a lot of things, but little that is out of the box. We want ideas that redefine what we know and do. Do this and we’ll support those entrepreneurs through every stage of the journey.
Is there a checklist of sorts or does it mostly boil down to gut instinct and learned experience?
Great question. It must be a little bit of both. I think once you’ve established a solid brand for yourself and people recognise you, especially within that venture capital or investment space, they tend to come to you a lot more. But with that you tend to be pitched a lot of things that don’t fit what you’re looking for. I think identifying promising start-ups really is a combination between structured criteria but also as you rightly pointed out a bit of an intuitive judgment.
We look for ventures that have strong leadership with scalable models that capitalise on significant market opportunities. But there’s also the element of gut instinct, especially when it comes to assessing the passion and vision of these founders and their staying power. How long do we think that they can really sustain this business and its trajectory?
How does VentureMax Group nurture small to medium sized businesses into achieving impactful market presence?
It’s about having a multifaceted approach, in my opinion. We focus more on providing a comprehensive suite of support, from strategic planning and financial investment, but also the overall industry expertise we offer. Those everyday scenarios that we’ve all gone through.
We’ve all made mistakes and being able to get those learnings without having to go through them ourselves also adds value, especially to up and coming entrepreneurs. We encourage a culture of innovation and prioritising the customer is crucial.
These play a critical aspect of our strategy but over and above that I’d say leveraging data and those insights is super important. Using these insights to drive decision making and stay ahead of technological trends is important to gain a competitive edge and a solid market presence.
